London’s Regent Street has just been given a serious dose of kudos with the opening of Karl Lagerfeld’s first UK flagship store. Set over 250 sq. m , the monochrome haven houses men’s and women’s ready-to-wear collections, accessories ranging from handbags and scarves to watches and eyewear, as well as a healthy collection of Karl essentials – fingerless gloves, collars, Karl dolls and books including The World According to Karl.
There is also a British-inspired collection featuring the Union Jack flag which adorns basics like jumpers and sneakers. Many also have Karl’s unmistakeable silhouette emblazoned on the flag as a marker of his arrival in the UK.
Meanwhile the store itself comes fully kitted with technology. You’ll find iPads fitted to each clothing rack displaying the vision of each collection, photo booths in the changing rooms where you can take a snap of your outfit, apply a Karl-inspired filter before uploading it onto social media, and a digital guestbook from which Karl will Tweet his favourite messages.
Karl Lagerfeld, 145-147 Regent Street, London, W1B 4JD. www.karl.com